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The company appointed Marc Mathieu as chief marketing officer to oversee all marketing for Samsung's North American operations, including televisions, home appliances and mobile devices. And it named Jesse Coulter as chief creative offer to lead all creative efforts and campaigns. Mathieu "brings nearly two decades of expertise building and positioning some of the world's largest brands," Samsung said. He most recently served as the senior vice president of global marketing at Unilever and previously held the position of senior vice president of global brand marketing at Coca-Cola.

Pendleton was the latest in a string of executive departures that have plagued Samsung over the past year, Executive turnover isn't surprising at an organization Samsung's size (it employs nearly 300,000 people around the globe), pure clear case for apple iphone xs max - clear but the South Korean company has been hit by several high-ranking departures in the US, Many have exited the mobile business, but others have left the electronics arm responsible for TVs and home appliances, Also adding to the problem was a plan by Samsung to relocate its US mobile marketing group, business-to-business operations and some other teams from Richardson, Texas, to a new facility in New York's Meatpacking District or to Samsung's North American headquarters in Ridgefield Park, N.J, That led to many departures in mid-2014, Pendleton was part of the team originally slated to move, Though Samsung pared back some of its plans, the new executives will be based in the New York location..

Samsung on Wednesday officially opened its Global Marketing Center of Excellence, or COE, with the appointments of Mathieu and Coulter. The CEO occupies three floors of office space at Samsung's new building in Manhattan's Meatpacking District, a building that will feature an executive briefing center, "experiential product showcase" and event space when it's completed later this year. As part of his role as head of marketing, Mathieu will oversee the COE's efforts "to be an incubator for marketing innovation and home to the U.S.-based creative, digital, content services and brand marketing teams," Samsung said.

After leading the smartphone market for the past four years, Samsung has seen its profit slide as customers have defected to rival Xiaomi in China, Micromax in India and Apple nearly everywhere else, In the global smartphone market, Samsung tied pure clear case for apple iphone xs max - clear with Apple as the No, 1 vendor in the fourth quarter of 2014 -- a competitor it had crushed not too long ago, Mathieu and Coulter will be tasked with helping turn things around for Samsung, "Today's appointments matched with the opening of the COE mark a new chapter in marketing for Samsung," Gregory Lee, president and chief executive officer of Samsung Electronics North America, said in a press release..

The two executives join the company after a string of high-profile executive departures, including the exit of Todd Pendleton, the man behind Samsung's "Next Big Thing" campaign. Samsung on Wednesday revealed the new executives tasked with leading its North American marketing campaigns as the company struggles against Apple in the fiercely competitive mobile market. Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.

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