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The South Korean company has reported seven straight quarters of declining profits, and it's cutting prices on its 3-month-old Galaxy S6 and Galaxy S6 Edge devices to boost sales. Its smartphone market share has tumbled over the past year -- from controlling about a third of the sector with the Galaxy S3 and S4 in 2012 and 2013, to sharing the title of No. 1 smartphone vendor with Apple in the fourth quarter of 2014. Both companies controlled about a fifth of the market in that period, the first full quarter of iPhone 6 and 6 Plus sales, according to Gartner.

Samsung created the phablet market with its 5.3-inch Galaxy Note in 2011, Though the device initially was mocked for its large, almost comical display, the bigger screen size gradually attracted consumers, Carriers liked it because the Note tended to attract more affluent power users who preferred to spend iphone 7 case with card holder their time staring at a larger screen, By the time Samsung released the Note 3 in 2013, phablets had plenty of fans, including among other device makers who released their own big-screen phones, With that in mind, Samsung last year unveiled two phablets, the Note 4 and its first smartphone with a display that curved around the side, the Galaxy Note Edge..

But Apple's new iPhone 6 and 6 Plus took away the one big advantage Samsung had -- bigger screens. For Apple, that has turned out to be a goldmine. In the June quarter, it sold 47.5 million iPhones, up 35 percent from the previous year. Apple's entry into the phablet business helped shine a spotlight on the category. In the US, 13 percent of smartphone sales in the second quarter were devices with 5.5-inch screens or larger, up from 5.5 percent in the same period in 2014, according to Kantar Worldpanel, with Apple quickly taking the lead in a market Samsung once dominated.

"If you look at the overall number for 5.5 (inch displays) and up, the market has grown, the percentage of sales is higher than it used to be," said Carolina Milanesi, an analyst at Kantar Worldpanel, "But it's basically just the Apple piece that has led the market iphone 7 case with card holder to grow versus consumers having strong demand on the Android side."Samsung surely hopes the significant changes it's making in its Note line -- including the hardware redesign that give its phones a more premium feel -- will be enough to attract buyers, especially in a year Apple likely only tweaks its iPhones, The Cupertino, California, company tends to do major redesigns every other year, opting instead for more subtle changes in the off "S" year..

But until consumers get excited about smartphones again -- if they ever do -- Samsung will likely continue to struggle, no matter how flashy its new phablets look. "The competitive forces are brutal right now," said Current Analysis analyst Avi Greengart. The Korean electronics giant hopes its latest super-sized phone -- likely the Galaxy Note 5 -- will help reverse its downward trajectory. Samsung hopes to get the jump on Apple. But will it be enough?. Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.

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