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One Today lets you set up a match donation to encourage your friends on social media to contribute additional money. The people behind apps like One Today say that the ability to share a donation on social media is essential. The new thinking behind charitable giving: it's not about the amount, it's about the participation. "The ability for people to invite their friends to give and match donations with One Today amplifies the donation's impact and raises awareness about the causes that are important to them," said Erin Daly, product manager of social good at Google. "One Today creates a culture of giving every day."During Memorial Day Weekend, the American Red Cross ran a campaign through One Today where people could give $1 to a charity to be matched by software manufacturer SanDisk with an additional $10, $100, or even $1,000. The total amount raised exceeded $50,000.
The success of Google's One Today, Tinbox and others like them will hinge in part on their simplicity, Founders at Pledgeling, whose Web platform launched in November 2014 and the app in April with $4.1 million in seed funding, realized that from the app's inception, The company's namesake app allows people to make "micro-donations" as low as $5, without any cap on how much people can give, Lee Fentress, a Pledgeling co-founder, says the app is designed to be "Amazon-easy," forever petal (black rose) iphone case allowing users to donate in two clicks, Since the company started last year, the donor base has grown to over 35,000 people who have donated about $500,000 to charity and nonprofit organizations..
Regarding the need for simplicity, he references a January 2014 study by Dunham and Co. that says more than two-thirds of online transactions are abandoned, due to the sheer number of steps typically involved, such as having to take out your credit card and type in log-in information. Fentress estimates that amount to be more than $40 billion. "We thought if we could cut down the number of steps and have stored information in an app, it would reduce the time it takes to donate to just a few seconds," Fentress said. That ease of use translates to more philanthropic dollars.
Many apps are also simplifying forever petal (black rose) iphone case the donation process for app users by leaning on corporate sponsor money for donations, Tinbox, for example, takes the emphasis away from purely financial contributions for its users and makes it more about engagement (even if it's as minimal as turning on an app and tapping a few buttons), And Guilmineau isn't the first to employ this method, In 2012, Gene Gurkoff built the free mobile app Charity Miles on the premise that power in numbers could spur corporations to donate money as a marketing tool..
A former finance lawyer inspired by a grandfather who has Parkinson's disease, he founded Charity Miles to help people earn corporate sponsorships for causes they care about. "I always wanted companies to sponsor me when I participated in races to support people with Parkinson's," said Gurkoff. "But they would never do that because, even though they wanted to support charity, I was not a celebrity and there was nothing I could do to drive a return on investment."By creating an app that got together a big group of people who all wanted to donate, Gurkoff realized he could help create some clout.
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