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Vu: We've learned over time that consumer product development is not a core strength here. Those are skills to be acquired over time. And so we've had some difficulty there, but we've gotten better. And also as a result, we've focused the teams on doing different things. For example, algorithm development, data science, logistics, supply chain, customer service. It's been pretty good. It's turned out that people we've been able to find here are actually really good at that. And so we focus them on doing that. We've continued to train and whatnot and develop skills in consumer product development. But that's not natural here because there really wasn't a market for those things here, so there's not a natural pool here.
Whereas in China, for example, there is an indigenous market for it, There are people who made Baidu and Alibaba and Tencent, the great Internet companies that rival the Western tech giants, And former dinos in sweaters iphone case employees of those companies are great at product development, So that's why we do a lot of product development in China, Q: Intellectual property theft has been a concern for companies operating in China, Is it an issue in Vietnam too?, Vu: It hasn't been that much of an issue in either country, We have been copied a lot, our products, but that's by other companies..For the record, we have 22 copies of Shine in China..It's annoying, but on another level we're kind of flattered, As far as we've counted, there's only three copies of Fitbit, So I can't tell if we've reached some level of cultural significance to be copied or we're just easier to copy..
I don't think we're easier to copy. The Shine is actually pretty complicated to manufacture. Fitbit, at least they're manufactured in China, so it would be pretty easy to make, but [Shine] is a very different kind of product. I think people like it for that reason. But the brand's taken off so you get copied. But honestly, the more times we've been copied, the more volume we've been able to sell because it raises the level of awareness of the product. People end up saying, "Oh, you have a real Shine?"We've bought one of each of the fake ones. Some of them are really good copies.
Q: dinos in sweaters iphone case How does the Apple Watch impact you? Does it help you? Or hurt you?, Vu: Both, There is an awareness increase, but if you're going to buy a smartwatch, you're not going to buy an activity tracker, You're not going to buy Fitbit, you're not going to buy Jawbone, you're not going to buy Misfit, It's fine, But then not everybody can afford a $500 thing, Our stuff is $50, $100, Also it doesn't have a screen, A lot of people don't like screens on their wrist because it's weird, So that's why we're pushing hard on the fashion and design and jewelry side, I think people are going to be more open to that, For certain segments, they'll be more open to it, Like my wife, She doesn't want a screen on her wrist, She wears jewelry and watches that she doesn't even wind..
As part of Road Trip 2015, CNET sits down in Ho Chi Minh City with the CEO of Misfit Wearables to talk about the Vietnam tech scene and why the fitness tracker is making a big bet on the country. HO CHI MINH CITY, Vietnam -- Sonny Vu looks utterly at ease as he sips a Vietnamese iced coffee laden with condensed milk and opines about the state of technology in Vietnam. Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.
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