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For every mile traveled biking, walking or running, tracked using GPS, you can earn up to 25 cents from a sponsor pool for charities like the Wounded Warrior Project, Feeding America, Stand Up to Cancer and the ASPCA. That means running a marathon could earn up to $6.55 for a charity of your choice. While that number sounds minuscule for an entire marathon, all the miles and all the dollars add up. "Our biggest impact doesn't come from running a marathon, it comes from people who walk, run or bike every day," said Gurkoff. "Every mile matters."So far, Charity Miles members, many of whom just keep the app on as they walk through their day, have earned over $1 million for their charity partners, from sponsors like Humana, Johnson & Johnson, Timex and Lifeway Foods, which contribute between $25,000 and $100,000 to the donation pool monthly.
Sponsors look at the apps -- with networks of philanthropic, tech-savvy users -- as opportunities for marketing, improving their name recognition and reputation as a charitable organization, And users want to be involved in the social causes the apps support, "Healthy living, building community, doing good for the world ., these are all things we want to associate ourselves with," says Derek Miller, a spokesman at cacti cat pattern iphone case dairy products supplier Lifeway Foods, which has donated more than $100,000 to Charity Miles in connection with tragedies including the Boston Marathon bombings, Typhoon Haiyan in the Philippines in 2014, and the earthquake in Nepal, "This app lets us connect with people who are just generally interested in a healthy lifestyle through fitness."Another spin on that miles-traveled method comes from ResQWalk, which creates a donation pool from a portion of the revenue it earns serving ads across a variety of apps and websites, Each week it distributes to animal charities in proportion to the number of miles walked for each one..
Since ResQWalk launched in July 2014, its users have walked more than 1.6 million miles and donated about $76,000 as of July 1. Looking ahead, founder Bailey Schroeder says she wants to bring corporate sponsors on board to grow the size of the charity pool, which has averaged $1,400 weekly over the past year. James McQuivey, an analyst at Forrester Research, says companies will get more comfortable with marketing through donations for apps like Charity Miles. Upping the number of "digital interactions" lets companies measure engagement and adjust marketing approaches based on hard data in real time -- and that can be highly effective in luring new customers and retaining old ones.
"And the approach of supporting the causes people care about is probably going to be more successful," he said, It all comes down to doing philanthropy in a different way than ever before, says Derrick Feldmann, president of research agency Achieve, "People today want to be able to do good anytime, anywhere," he said, "They want to give to causes in a more impulsive way."A new wave of apps lets you give to charities and challenge your friends with just a few swipes on your phone cacti cat pattern iphone case -- and it will cost you as little as nothing..
Once the world's largest smartphone maker, Samsung has seen its fortunes dwindle as consumers opt for devices from its rivals, such as Apple. Formerly accounting for two-thirds of Samsung's operating profit, smartphone shipments have been providing a smaller part of company's profit in recent quarters, squeezed in emerging markets by low-cost handset vendors such as Xiaomi and Huawei. The move comes as the company saw a decline in both smartphone sales and market share during the first quarter of 2015, research firm Gartner reported in May. The Korean electronics giant sold 81.1 million smartphones in the quarter, 4.4 million less than the same period a year ago. The company's market share stood at 24.2 percent, down from 30.4 percent in the first quarter of 2014.
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