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The first Galaxy Gear watch ad was brilliant, better than any ad Apple ever made for its watch. As a parade of science fiction wrist-gadgets are shown, the Galaxy Gear emerges at the end, as the arrival of that future-dream. In that sense, the Galaxy Gear captured the surprise of the new. It arrived the same year as Google Glass : suddenly, it seemed, wearable tech was about to transform us. People knew about Samsung's watch from those ads. It was talked about. The flagship Samsung Gear watches ( Galaxy Gear, Gear 2 , Gear 2 Neo , Gear S ) were full-fledged speakerphones, and I've met a fair number of people who loved to use them that way. Before the Apple Watch was available in the wild, Samsung offered calling on your wrist. You might not see a need for that, but a subset of field workers, delivery staff and people who work on the go found it useful.

Samsung also explored fitness tech on smartwatches before Google or Apple: steps, heart rate, even workout coaching, It didn't always work big l iphone case well, but that health-tech focus led the way for what Apple Watch and Android Wear are now doing, And most importantly, Samsung took chances, Android Wear has given us a lot of affordable smartwatches, but not many unique ones; they're all basically the same under the hood, At least Samsung's Gear watches have been ambitious, and different, Because Samsung controlled both hardware and software, the Gear watches could be uniquely tooled..

The Samsung Gear S, the last Gear watch, had a unique, longer curved screen, and its own cellular connection..but few apps that took advantage of it. The best Gear S apps looked and felt better than nearly anything I've seen on Android Wear, but finding more of those apps wasn't easy. Here's the flip-side to being first: Samsung Gear watches were experiments before the rest of the industry evolved, and they felt like leaps into the unknown. Gear watches only worked with Samsung phones. Also, they weren't all that great: the software was nowhere near as well-designed as the hardware.

Also, Samsung Gear watches (with the exception of the odd-duck Gear Live , which ran Android Wear) run Samsung's own Tizen operating system, and run apps from a Samsung Gear-specific app store, Those apps aren't as plentiful as what you can get on Android Wear or Apple Watch, which cross-load mini-apps that live in Google big l iphone case Play and the Apple App Store, Having so many different watches over such a short span of time also made picking one really difficult, The original Samsung Galaxy Gear had its own app store that ended up being torn down and rebuilt with all-new apps for the next-generation Gears the following spring, Some Gear watches had cameras (Galaxy Gear, Gear 2), Some were more like notification-enabled fitness trackers than full-fledged smartwatches (the Gear Fit ), and some had cell service (Gear S), Samsung never made it easy to pick, or to tell the watches apart..

In less than a year, the landscape has changed fast. Apple and Google have unleashed smartwatches; the ante's been raised. The next Gear watch needs to be unique, but it also needs to work well and be useful. Sounds obvious, but it's easier said than done when it comes to smartwatches. Make it work with more phones. The biggest problem Samsung faces is Android Wear: Google's watches at least have a common ecosystem, work with most Android phones, and work with apps found on Google Play. Gear watches use their own app ecosystem and only work with Samsung Galaxy phones. I'm still holding out hope that the next Gears will at least work on more Android phones, however unlikely that may be.

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